Bern Sessions NYC (Part 1) | Squid

Bern Unlimited unveils part one of the Bern Bike Sessions: NYC. This project, four months in the making, showcases who the Bern bike brand is. Bern has rooted its authentic view on head protection in a world epicenters for culture, commerce, fashion, not to mention biking – NYC. As a trend setter, the Bern brand has raised the bar for the image of helmet use and head protection.

Episode one features NYC bike messenger Kevin Bolger, more widely known as Squid, sharing his first-hand experience as he’s watched the NYC bike culture grow and adapt over the past 20 years. Squid has become an icon on the streets of NYC and a key member of the Bern family. He has been wearing Bern for 9 years and was the first cyclist to back the brand.

“Kevin “Squid’ Bolger, has been an NYC messenger for 20 years. He has been wearing Bern helmets for 9 years. A icon in the streets of NYC, he has seen the city and biking there change a ton. Squid was a pioneer helping to organize early alley cat races in NYC and pushing track bike racing with his velocity tour. Through earning his spot within urban bike culture he has used his fame and reach to help make cycling more safe and accessible to more people. He has served as a Bicycle Ambassador for Transportation Alternatives and helped to educate working cyclists on how to ride safely. To us, Squid is family and a key member of our team. He was the first cyclist that backed our product and helped us push our image throughout the world. We are proud to present a window into squids history, his life and his thoughts on cycling, helmets and NYC. For more info about Squid, check,