In an effort to properly award blue-collar racers across the country, Chrome proudly presents the Coveted Jersey. It’s a limited edition riding jersey that can only be obtained by winning select bike events.
 
“You won’t find the jerseys on our site or in any stores. We’re not selling them and won’t be giving these away. The only way to get one is by winning an alleycat, sprints race, polo match or some kind of similar event”, says Chrome Marketing Director, Matt Sharkey.
 
In order for an event to receive one of these jerseys as a prize, the race promoter has to submit an application giving all the details through the Chrome site at http://www.chromebagsstore.com/events/. Designed by Garret Chow of MASH/GLOBE and produced in Italy by Capo, only 200 jerseys have been made and once they’re gone, that’s it.
 
“There’s a lot of companies trying to tap into this market by spraying these events with gear & branded product, with no real thought or purpose behind it,” Sharkey says. “The idea of the Coveted Jersey is to support these grassroots events with a unique product that no one else can get. It can only be earned through competing.”

Tags: Jerseys